Revamping Aquapet's Identity: A Kenyan Pet Store's Logo Makeover
Sector: Retail/Commerce
Discipline: Branding/Logo Design
Case Study: Aquapet, a pet store in Kenya, sought a fresh and modern logo to better represent their brand. The goal was to create a versatile logo that reflects the variety of pets they cater to and resonates with their target audience.
The Challenge: The original Aquapet logo lacked modernity and did not effectively communicate the diverse range of pets the store accommodates. The challenge was to design a logo that is visually appealing, versatile for different mediums, and representative of the store's offerings.
Research & Discovery: The objective was to understand the brand, its market, and its audience. Conducted a comprehensive analysis of Aquapet’s current brand identity. Analyzed competitors’ logos and branding strategies. Gathered insights from client discussions and customer feedback. Outcome: Gained a clear understanding of the brand’s needs and market position, allowing for an informed design approach.
Concept Development: Objective: Generate initial design ideas and concepts. Brainstormed various concepts that represent different types of pets. Created sketches and digital drafts of potential logos. Explored different color schemes, typography, and visual elements. Outcome: Developed multiple logo concepts that align with Aquapet’s brand identity and values.
Design Refinement: Objective: Refine and iterate on chosen concepts based on client feedback. Presented initial concepts to the client for feedback. Iterated on designs, incorporating client suggestions and preferences. Fine-tuned color palettes, fonts, and visual elements for coherence and appeal. Outcome: Selected a final concept that effectively communicates the brand’s message and appeal to the target audience.
Finalization & Delivery: Objective: Finalize the chosen design and prepare deliverables. Created a polished final version of the logo. Developed various logo formats (horizontal, vertical, icon) for different use cases. Delivered the final logo package, including vector files and usage guidelines. Outcome: Delivered a modern, versatile, and appealing logo that accurately represents Aquapet’s brand and resonates with their audience.
Results: Brand Recognition: The new logo has improved brand recognition and appeal. Customer Engagement: Increased customer engagement and positive feedback. Versatility: The logo is adaptable across various platforms and mediums, maintaining its visual integrity.
